That said, it can sometimes be tricky to know exactly what to give as a gift to your clients and colleagues. Yes, when you meet them, you can offer them dinner at a restaurant, a classic that allows for conversation and strengthens relationships and trust. But when it comes to expressing your appreciation as a thank you, without the added element of a meeting and conversation, how do you choose the perfect gift?

Because in our time, the subject is delicate! Sweets and chocolates are off-limits for those on diets, with diabetes, and for those with health problems. Local products must be careful not to trigger allergies… or go against ethical or religious values. Serrano ham is an excellent delicacy, but certainly not to the taste of your vegetarian clients or your Jewish or Muslim colleagues! And sending them an inexpensive item will often be perceived as pure marketing… So what to do?

Our modest but clever suggestion: offer a tea subscription as a token of appreciation. Provided you have a little water to boil, tea is a perfect, versatile gift. With no calories, a host of health benefits, easy preparation, and a wide variety of flavors available, tea manages to suit most tastes, without the drawbacks!

Furthermore, the advantage of a tea subscription is its long-term nature. Each month your client or colleague receives an assortment of teas from you, they will undoubtedly think of you fondly. By reinforcing positive memories of your company, you increase the likelihood of them returning to make additional purchases! Now that's what we call a gift that keeps on giving!